Our specialist frameworks power your results.

We break through complexity to deliver solutions that are simple, actionable paths that drive your competitive advantage.

Business Strategy

Solidify your competitive advantage and drive profit

    • Full Strategy Creation or Overhaul

    • Strategy Check in

    • Decline to Growth Labs

    • Tactic Optimization 

    • Here we leverage our trademark ‘Art of the General’ way to dive deeply into all parts of your business with multiple lenses. It also utilizes our all important “Beautiful Questions” technique to tap into breakthrough value creation. 

    • We define and simplify where your strategy sits in the corporate ecosystem, creating company wide synergies

    • We balance effort vs reward through our signature Time and Function strategy Quadrants

    • Our Tactical Optimisation Toolkit ensures your success.

Brand Architecture & Innovation

Codify and amplify your brand neuron for profitable growth.

    • Brand Positioning Optimization

    • New to World Brand Positioning

    • Brand Innovation and Renovation

    • Mind and Market Mapping

    • While products are made in a factory, brands are made in the minds of consumers. That’s also where our process starts and ends. We step through Systems 1 and 2 to gear every single brand association towards value creation. 

    • For Innovation we have a signature 1000 Voices process that unlocks your brands unique intersection with Consumers, Customers and of course…Value Creation.

    • For Brand Portfolio Architecture we use our Big Picture framework to see where, when and how to play to win.

    • Together we walk our Brand Balance Beam which is a world first tool for brands to balance the Art and Science of Marketing, ensuring your brand will thrive in the consumer’s mind as well as the market.  

Capability Development

Ensure your business fitness while driving engagement.

    • Capability Program simplification and optimization

    • Strategy to Capability Assessments

    • Bespoke Course Creation 

    • We come to Capabilities through a unique Simplification and Engagement lens… that is, what are you doing and why? Our expertise in Strategy and Value Creation underpins Capability Clarity as the outcome of our processes.

Value Creation

Formalize and strengthen your unique path.

    • Company wide Value Creation Kick Start

    • Corporate Value Creation Codification and Amplification

    • Brand Value Creation Codification and Amplification

    • We start with our “Gold Mining” Framework to strip back what is at the heart of your business

    • Our ‘Amplifier’ system touches all parts of your business to deliver not only financial benefits but drive employee engagement and satisfaction.