We unite minds to conquer.

Our global best practice processes unlock clear paths to success. United with our clients, it’s our four areas of expertise to the power of 2. It’s why we are 4 Squared.

from the Ancient Greek:
strategia/strategos - to be a military leader

Originally: the science and art of military command exercised to meet the enemy in combat under advantageous conditions.

Strategy

Welcome to our world:
Where minds unite to conquer

  • Our 4 areas of focus are deliberate. Building Strategy requires an in depth understanding of Brands. Building Brands requires an understanding of Value Creation and Strategy. Capabilities need to be streamlined and closely aligned with Strategy, Branding and Value Creation.

  • Our processes leverage our in depth knowledge of neuroscience and how brains work. We have the power to unlock your hidden potential. 

  • We are the ‘Art of the General’ experts. This power combined with modern neuroscience unlocks and then guides game changing direction. 

  • By combining our strengths with yours, we create the Power of 2. Together, there’s no limit to what you can achieve.

Meet The Team

The heart of 4 Squared is our core team who are passionate about about problem solving and finding ways to create game changing business value. Our expertise spans the globe across Strategy, Branding, Innovation, Capabilities, Finance and Sales.

RACHEL PARKER

Principal Consultant and Founder

Rachel has a love of all things brains, brands and business. The link between these 3 underpins the heart of 4 Squared. Her international career spans over 20 years, including roles as Global Vice President across Strategy, Insights and Capabilities. She brings the global expertise and experience required to deliver game changing business results for clients. She also is in the top 1% of Spotify listeners, has a husband and two sons and a dog called Jolene. 

MICHAEL SIMPSON

Strategy and Commercial Consultant

Michael is a born entrepreneur who happens to have over 20 years Corporate experience across all things Commercial. From heading up On Premise and National Accounts to head of Strategic Partnerships, Michael brings a level of insight to partnerships that consistently uncovers game changing win/win RTM outcomes. He is also a husband and father of 4, and loves both Country and Western music.  

NICK BLACKLOW

Strategy and Finance Consultant

Nick loves the numbers and is the type of person who will find a few million dollars behind your couch. His international corporate career spans 20 years covering all areas of Finance including Planning and Analytics to Pricing and Revenue Growth Management. Nick is also a husband and father of one. He has more of a sense of humour than most other people who love Excel.

Our extended network spans the globe to include the very best Research Agencies, Creative Agencies, Educators and complimentary specialist Brand Consultants